This interview with Terry Plank, Dean of SEMPO (Search Engine Marketing Professional Organization) discusses professional methods standardization, courses offered, and screening of applicants and the use of a code of ethics regarding black hat practices.
Duration : 0:8:37
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. More info is available at: http://www.sempo.org and http://www.sempoinstitute.com
Duration : 0:3:18
SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. More info is available at: http://www.sempo.org and http://www.sempoinstitute.com
Duration : 0:3:18